What does it mean for a corporate supertanker to cooperate with a startup?

On paper, it absolutely makes sense why startups and corporations should work together, how they can benefit from each other and how their needs are complementary. In practice, things are a bit more complicated and too often both parties end up disappointed and disillusioned. However, this can be avoided, here’s how.

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Answer these 10 burning questions to make marriage between startups and corporations work!

Marriage between big corporations and startups is not a new thing. Companies like Microsoft, Yahoo and Google have cooperated with numerous of startups through its existence.  Nowadays, we see a lot of non-tech players like Coca Cola, Nike and even New York Times launching their own startup initiatives. Weather they are organizing hackatons or competitions, launching their own incubators, or dedicating serious budget for venture deals, large corporations are more and more present in the startup world. There could be many reasons why they find startups interesting. Some of them want to bring new products and services faster to the market. Other ones want to be up to date with the latest innovations and some of them are even using startups as a PR stunt.

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